Apple lesson of the day: product depth vs breadth we need to make sure we do not go so far down the line that we segment our products by launching lots of different [models] he conceded. A product line is a set of related products sold by a single company product mix is the totality of all product lines and individual products sold by a company. Line depth refers to the number of subcategories a category has line consistency refers to how closely related the products that make up the line are line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. The effect of product line breadth on mismatch costs is comparable in magnitude to the effect on production costs: an additional product in the line is associated with an average increase of around $100 in discounts per vehicle and with carrying three additional days of supply in the average inventory of all the models of the line.
Product the us consumer product portfolio of l’oreal for men consists of three product family lines: vive pro men, men expert and studio line, their breadth consisting of skin and hair care vive pro men and men expert are made specifically for men while the studio line can be used by men or women. The amount of sub-products offered by a business within a particular line of products increasing a company's product depth can involve adding new, related products to an existing product line or increasing the number of varieties of a particular product offered. A company could have one line or several lines, but all the products within this line or lines would be the mix features of product lines the product mix includes four elements. Product lines: breadth or depth carlton hoyt 9:25 am , february 1, 2012 life science tools companies are constantly making important product development decisions, and almost all of these decisions involve making a tradeoff.
The depth of the product mix relates to the variety that is available within each product line such as the sizes available, the colors a consumer can choose from, etc all of which constitute the. Product line width the width of the product mix is equal to the number of product lines within a company thus, taking the above example, if there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only. The next one of the product mix decisions is the product mix depth it refers to the number of versions offered for each product in the product line it refers to the number of versions offered for each product in the product line. A product mix or product portfolio consists of all the product lines and items that a particular seller offers for sell each product line consists of several sub lines a company’s product mix has four important dimensions: 1.
Unmatched product line depth and breadth patton is committed to exceeding the demands of our customers' expectations by offering an unparalleled line of top quality, revolutionary fasteners, related products and assembly components available anywhere. This is known as product line depth the three elements together – number of the firm’s product lines, the length of each product line, and the depth of each product offering – they collectively add up to the firm’s overall product mix (or product assortment. A product items b depth of product line c breadth of product line d versatility of product family e variety of product mix answer: b page(s): 409 lo: 2 aacsb: analytic qd: hard rationale: depth of product line means that the store carries a large assortment of each item, such as is the case with new balance 16-96 breadth of product line.
Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product line breadth: the breadth of the product mix includes all the product lines that the p&g offers to their customers for example, the breadth of the main product lines includes hair review the different product categories in each of the company s product lines. This entry about line breadth has been published under the terms of the creative commons attribution 30 (cc by 30) licence, which permits unrestricted use and reproduction, provided the author or authors of the line breadth entry and the encyclopedia of law are in each case credited as the source of the line breadth entry.
Breadth: the breadth of a company's products relates to the number of product lines a company produces or a retailer carries an automobile manufacturer, for example, may have a line of sedans, a. Determining the appropriate depth and breadth of a firm’s product portfolio by: robert bordley, 313-667-9162 (313)667-9162 1 determining the appropriate breadth and depth of a firm’s product portfolio abstract some firms have broad product lines others have lean product lines to determine the a narrow product line can lead to. Presentation of product mix depth,length,width and consistency 132,941 views share like presentation of product mix depth,length,width and consistency 1 number of different product lines carries by the company length : total number of items in the product line depth : number of version offered of each product in the line.
Discuss how the product fits within a product line and the depth and breadth of the line the product line refers to a number of products that are related and developed by the same manufacturer. Using a detailed data set from the us automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. The product mix includes four common elements: length, breadth, depth and consistency length the length element of the product mix refers to the number of products in a given product line. The unmatched breadth of nvidia's product line enriches 3d, 2d, video, audio,  communications, broadband connectivity and high-definition digital video and television for every audience and price point-from workstations to internet-enabled appliances to mobile pcs.
Product marketers must decide what products will be offered (ie, the breadth and depth of the product line ) the product line breadth is one of the four dimensions associated with a company’s product mix. Product line breadth refers to the different product categories a company has to offer for example kellogg offers breakfast cereals as well as to go breakfast options these two categories are considered to be product line breadth. Product line depth is also sometimes expressed as merchandise depth or merchandise assortment examples in our clothing store example from above, we already know that the store has a breadth of.